The ArcGIS Book was written for a diverse audience, including GIS professionals just venturing into the new world of web GIS as well as web technologists, information workers, web designers, and others who increasingly recognize how maps play a pivotal role today in clearly communicating information. The book also serves as a perfect introduction to web GIS for managers and executives interested in understanding how maps can help them make sound business decisions for their organizations.
Explore ten “big ideas” that encapsulate the technological and social trends that have pushed geographic information systems (GIS) onto the Internet in a significant way. See how to apply these ideas to your own world. Open your eyes to what is now possible with Web GIS, and put the technology and deep data resources in your hands via the Quickstarts and Learn ArcGIS lessons that are included in each chapter.
This book helps you understand and use Web GIS, a powerful mapping technology that is transforming the way we apply and share geographic information. Each “big idea” is part of the ArcGIS platform and it’s big because it empowers you, enabling you to do new things and to accomplish familiar tasks more quickly and with ease.
This is a hands-on book that you work with as much as read. By the end, usingLearn ArcGIS lessons, you’ll be able to say you made a story map, conducted geographic analysis, edited geographic data, worked in a 3D web scene, built a 3D model of Venice, and more.