Stories are a very important aspect of our society, and storytelling is one of the things that make us uniquely human. Stories convey important knowledge about the world around us, often in a simplified yet dramatic fashion designed for maximum impact. We have much to learn, remember, and understand in life, but wrap a great story around something and it will make an impression on us that lasts a lifetime.
– Allen Carroll, Esri
So where do maps fit in the storytelling realm?
Story maps use geography as a means of organizing and presenting information. They tell the story of a place, event, issue, trend, or pattern in a geographic context. They combine interactive maps with other rich content—text, photos, video, and audio—within user experiences that are basic and intuitive.