The Location Advantage:Explore how location analytics can be used in business

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Location analytics uses the locational component of business data to improve users’ understanding of their market, customers, and business processes. Organizations throughout the world use location analytics to make better decisions and gain a competitive advantage. This free, instructor-led MOOC explores the capabilities of Esri Business Analyst Online.



  1. Learn how location information can help businesses question, analyze, interpret, and visualize data to arrive at more informed decisions.
  2. Learn to apply geospatial technology to business functions including market planning, site analysis, marketing, and supply-chain and risk management.
  3. Explore case studies that demonstrate how location information can be applied to key performance indicators.
  4. Learn how spatial analysis helps organizations decrease costs, increase revenue, and reduce risk.

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